Diagnostic Sprint: 4 Weeks
Rapid stall diagnosis. Identifies the primary break points in your commercial engine and delivers a prioritized action plan. Ideal for organizations that need to understand the problem before committing to a full rebuild.
Reignition Catalyst™
When growth stalls, something has gone wrong in the system. We find it, and fix it.
The Reignition Catalyst is a structured diagnostic and rebuild for organizations experiencing pipeline slowdowns, declining win rates, messaging drift, or ICP mismatch. We diagnose where the journey breaks, refresh your narrative, and rebuild the demand engine.
- Journey Diagnostic
- ICP Precision
- Narrative Refresh
- Demand Gen & ABM
- Pricing Audit
Objectives
- Diagnose exactly where buyer journey stalls are occurring and why
- Sharpen ICP precision: reassess segment assumptions with fresh evidence
- Refresh the narrative so it resonates with the buyer of today, not two years ago
- Rebuild demand generation and ABM strategy for current market conditions
- Audit pricing and packaging for alignment with buyer value perception
Engagement Formats
Full Catalyst: 6-8 Weeks
Complete diagnosis and rebuild. From stall identification through refreshed ICP, updated positioning, new demand gen strategy, and pricing audit. Full deliverable set with implementation roadmap.
Deliverables
01
Journey Diagnostic Report (stall points, root cause analysis, priority ranking)
02
Refined Segmentation & ICP Update
03
Updated Positioning Brief & Messaging Refresh
04
Demand Generation & ABM Strategy
05
Pricing & Packaging Audit with Recommendations
06
90-Day Reignition Roadmap with milestones and RACI
Frequently Asked Questions
How do we know if we need this vs. the GTM Studio?
The GTM Studio is for building. The Reignition Catalyst is for repairing. If you had a working GTM motion that has since stalled or degraded, this is the right starting point.
What does the Diagnostic Sprint actually include?
A review of current pipeline data, win/loss patterns, messaging assets, and buyer journey, plus 3-5 stakeholder interviews. Delivered as a Findings and Priority Action report.
Do you work with our sales team?
Yes. Understanding what the field is experiencing is central to the diagnostic. We typically interview 2-4 sales or BD representatives as part of the engagement.
Can this include a pricing review?
Yes. Pricing and packaging misalignment is a common stall driver. The Full Catalyst includes a pricing audit and recommendations.
Will this disrupt our current sales motion?
No. We work alongside your current operations. Where quick wins are identified early in the process, we flag them immediately so they can be acted on without waiting for the full engagement to close.
How is this different from a brand refresh?
A brand refresh changes how you look. The Reignition Catalyst changes how you’re understood: by your buyers, in your market, at the point of decision.
What if the problem is our product, not our GTM?
We’ll identify it. If the Diagnostic Sprint reveals a product-market fit issue rather than a GTM execution issue, we’ll tell you, and recommend the appropriate next steps.
How do we get started?
Book a Clarity Call. We’ll determine whether a Diagnostic Sprint or Full Catalyst is the right scope and timeline for your current situation.
Where this leads
Diagnostic-first. Before strategy, before execution: clarity.
Start with a 45-minute Clarity Call.
We’ll determine whether a Diagnostic Sprint or Full Catalyst is the right scope and timeline for your current situation.