AI Fluency Coaching
Most AI training teaches the tool. This coaching teaches the thinking.
AI Fluency Coaching is one-on-one coaching for commercial leaders. Every session works on something you actually need to deliver: a market read, a positioning decision, a launch plan, a board update. You build the skill on the work itself, through the same commercial strategy lens Disrupt Connect brings to every engagement: start from the customer, test assumptions with evidence, and judge AI by the outcome, not the novelty.
Who It’s For
- CMOs, heads of marketing, sales, and business development, and the commercial directors who report to them
- Founders who still carry the commercial work themselves
- Leaders who are curious about AI, short on time, and done with generic training
What Changes
- You use AI on your own work every week, with a method you trust.
- You know what to hand to AI, what to keep, and how to check what comes back.
- You pressure-test strategy, market reads, and messaging faster, with better questions.
- You lead your team’s adoption instead of reacting to it.
How It Works
Four phases, paced to you:
- Orient. Assess where you are, set your roadmap, and configure your tools.
- Build. Hands-on skills, applied to your real work.
- Accelerate. Advanced patterns and strategic uses.
- Lead. Your AI vision, team enablement, and governance basics.
One-on-one sessions of 60 minutes, typically every two weeks, over three to four months, with assignments on your real work and support between sessions.
Coaching for You. An Engine for Your Team.
AI Fluency Coaching builds one leader’s capability. When your team needs a shared system, with governance, prompt libraries, workflows, and training, that’s the AI Marketing Engine™. Start with your own fluency. Bring in the engine when your team is ready.
Frequently Asked Questions
Do I need a technical background?
No. This is built for commercial leaders, not engineers. We start from your work, not from the technology.
Which AI tools do you use?
We’re tool-agnostic. We work in the tools you have or can get approved (ChatGPT, Claude, Gemini, Copilot, and others) and help you choose the right ones for your work.
Is this only for biotech and life sciences leaders?
No. The method comes from biotech and life sciences commercial work, and it applies to commercial leaders in any complex B2B market.
How do we get started?
Book a Clarity Call. We’ll talk through where you are with AI and whether coaching is the right fit.
Start with a 45-minute Clarity Call.
We’ll talk through where you are with AI and whether coaching is the right fit.