Sprint: 3 Weeks
Rapid diagnostic focused on one critical question or growth challenge. Ideal for pre-launch, pre-raise, or pre-pivot moments when speed matters most.
The Discovery Lab is a structured research and sense-making sprint that uncovers what’s actually getting in the way of growth. We combine market intelligence, customer insight, competitive analysis, and positioning audit into a single, high-fidelity deliverable set that informs every decision downstream.
- Market Intelligence
- ICP Mapping
- Competitive Landscape
- Positioning Audit
What We Uncover
- Where your ICP is truly defined, and where it’s assumed
- How the competitive landscape has shifted around you
- What your positioning says versus what buyers actually hear
- Where your narrative loses traction in the buying journey
- What evidence exists (or doesn’t) to support your growth assumptions
Engagement Formats
Full Discovery: 5-6 Weeks
Comprehensive market and positioning audit. Full ICP mapping, competitive intelligence, messaging assessment, and strategic recommendations. Foundation for all downstream work.
Deliverables
01
Market Landscape Report
02
ICP Profile Dossiers (2-3 segments)
03
Competitive Intelligence Matrix
04
Positioning & Messaging Audit
05
Buyer Journey Map (current state)
06
Strategic Findings & Recommendations Brief
Frequently Asked Questions
Who is this for?
Biotech, diagnostics, and life sciences services companies at any stage who need evidence-based clarity before making major strategic or commercial decisions.
What do you need from us to get started?
A 60-minute kickoff call, access to any existing research or positioning documents, and 2-3 internal stakeholder interviews. We do the rest.
How does this differ from market research?
Traditional market research describes the landscape. The Discovery Lab interprets it for your specific situation and translates findings into strategic decisions.
Can this lead into other services?
Yes. The Discovery Lab is designed as the logical first step before the Go-to-Market Studio, Reignition Catalyst, or any major commercial initiative.
Do you conduct primary customer research?
Yes. We conduct buyer and stakeholder interviews as part of the Full Discovery format. The Sprint may rely on secondary research depending on scope.
What if we already have research?
We review and synthesize existing research as part of our process. Existing materials accelerate the work rather than replace it.
Is this confidential?
Yes. All work product is strictly confidential and protected under our engagement agreement.
How do we get started?
Book a Clarity Call. We’ll determine whether a Sprint or Full Discovery is the right fit and scope the engagement from there.
Where this leads
Full-spectrum GTM strategy for companies entering new markets, launching new products, or repositioning in a crowded space.
Start with a 45-minute Clarity Call.
We’ll determine whether a Sprint or Full Discovery is the right fit and scope the engagement from there.