Core Build: 4 Weeks
KPI framework and dashboard architecture. Ideal for organizations that have basic reporting in place but lack strategic alignment between metrics and growth objectives.
GTM Mission Control™
Build the performance infrastructure that keeps growth visible, accountable, and on track.
GTM Mission Control designs the KPI frameworks, dashboards, and governance systems that give commercial leaders real-time clarity on what’s working, what’s not, and what to do next.
- KPI Tree
- Data Dictionary
- Dashboard Design
- Cadence Playbook
- Governance Framework
What We Build
- A KPI tree that connects marketing, sales, and revenue outcomes
- A data dictionary that creates shared definitions across the commercial org
- Dashboard designs that surface the right signals at the right frequency
- Role-based views so every stakeholder sees what matters to them
- A cadence playbook that structures how teams review and respond to performance data
- A governance framework that keeps the system accurate and accountable over time
Engagement Formats
Full Command Center: 6-8 Weeks
Complete performance infrastructure build. KPI tree, data dictionary, dashboard specs, role-based views, cadence playbook, and governance framework. Everything your team needs to run a data-driven commercial operation.
Deliverables
01
Commercial KPI Tree (marketing, sales, revenue, retention)
02
Data Dictionary (metric definitions, calculation methodology, data sources)
03
Dashboard Design Specifications (by role and reporting cadence)
04
Role-Based Performance Views (CMO, VP Sales, RevOps, CEO)
05
Cadence Playbook (weekly, monthly, quarterly review rhythms)
06
Governance Framework (data ownership, update protocols, audit schedule)
Frequently Asked Questions
Do you build the dashboards or just specify them?
We design and specify. Implementation in your BI tool (Tableau, Looker, HubSpot, Salesforce, etc.) is handled by your team or a technical partner. We can advise on tool selection.
We already have dashboards. Why do we need this?
Most dashboards track activity, not outcomes. Mission Control rebuilds from the question: “What decisions does this data need to enable?” That’s a different starting point.
What if our data is a mess?
We start with a data audit. If foundational data quality issues exist, we identify them and recommend remediation before building the performance layer.
Can this support investor reporting?
Yes. We can design a board/investor view alongside internal operating dashboards, using the same underlying KPI framework.
How does this integrate with RevOps?
GTM Mission Control is built to align with RevOps functions. We design for integration with CRM, marketing automation, and any existing RevOps infrastructure.
We don’t have a RevOps function yet. Is that a problem?
Not at all. We design frameworks that can be managed by a small team and scaled as the RevOps function grows.
How do we get started?
Book a Clarity Call. We’ll assess your current state and determine whether a Core Build or Full Command Center is the right investment.
Where this leads
Strategy is only as good as its execution.
Start with a 45-minute Clarity Call.
We’ll assess your current state and determine whether a Core Build or Full Command Center is the right investment.