Activation Engine™

Execute with Precision

What this is

Turns your GTM plan into reality: the enablement toolbox—battlecards, objection kits, campaign packs—and the systems and dashboards that instrument your funnel. Launch with precision and see what’s working.

Objectives

Build a complete field enablement toolbox
Launch campaign kits across channels
Implement funnel definitions, SLAs, and dashboards
Deliver a scalable GTM operating system

What we do

Field Enablement Toolbox — battlecards, objection kits, discovery trees, competitive sheets, ROI/TCO, core sales deck, demo flow, proof-asset index
Campaign Kits — LP wireframes, nurture/email sequences, message/ad packs, event playbooks, outreach & KOL kits
Systems & Dashboards — funnel & SLAs in CRM, pipeline hygiene rules, dashboards (conversion, cycle time, first-meeting rate, win rate, content adoption, experiment impact), data dictionary & CRM/MA/Enablement → BI field map

Deliverables

Enablement Toolbox (full set) • Campaign Kit Library • Pipeline Hygiene Playbook • GTM Operating Guide (roles, SLAs, handoffs) • Dashboard Spec Pack & Data/Field Map

Outcomes

Teams equipped with consistent, compliant messaging
Campaigns launch with precision
Real-time visibility into impact
Scalable operating model keeps launches on track

Formats & timing

Tune-Up (4 weeks): SLAs + enablement essentials + baseline dashboards

Full Activation (6–8 weeks): full toolbox + campaign kits + dashboards + governance

Success signals

First-meeting rate up • Stage-to-stage conversion improves • Asset adoption > threshold by role/stage • Launches hitting milestones

Activation Engine FAQ's

Please reach us at jack@disruptconnect.com if you cannot find an answer to your question.

Do you build assets or only provide templates?

Both. Baseline includes templates and kits; co-production or partner production is available as an add-on.

Can you integrate with our CRM/MA stack?

Yes—tool-agnostic. We encode fields, SLAs, and alerts in your systems.

How do you ensure the field actually uses the toolbox?

Role-based enablement, in-flow access, and adoption dashboards tied to stage movement.

What’s included in “baseline dashboards”?

Role-based enablement, in-flow access, and adoption dashboards tied to stage movement.

Core conversion, time-in-stage, first-meeting rate, win rate, content adoption, and experiment impact.

How do you handle regulated content?

Claims → evidence → approved language matrix sits in the kit; anything external-facing follows your MLR process.

What is Build-Operate-Transfer?

We stand up the system, operate initial waves, and transfer ownership with training and runbooks.

Can Activation be phased by product or region?

Yes—common approach for portfolio or multi-region teams.

Which KPIs should move first?

First-meeting rate and time-in-stage, then stage conversion and win rate in target ICPs.

Activation Engine™

Equip the team. Launch with precision. Prove impact.

Execute with Precision

What this is

Objectives

What we do

Deliverables

Outcomes

Formats & timing

Success signals

Execute with Precision

Activation Engine FAQ's

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